Enioluwa Adeoluwa Biography, widely recognized for his vibrant personality and unique style, was born on July 6, 1999, in Akure, Ondo State, Nigeria. He grew up in a family deeply rooted in academia, with both parents working in the education sector. His upbringing fostered a strong sense of discipline and creativity, which became evident as he progressed through his early years.
Enioluwa began his academic journey at Cabataf Primary School and continued to Preston International School for his secondary education. His dedication to excellence led him to graduate at the age of 19 with a First Class degree in Media and Theatre Arts from Ekiti State University. Determined to expand his knowledge and sharpen his skills, he pursued a Master’s degree in Marketing Communications at the School of Media and Communication, Pan-Atlantic University, which he completed in 2021.
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Summary of Facts About Enioluwa Adeoluwa

- Full Name: Enioluwa Adeoluwa
- Date of Birth: July 6, 1999
- Place of Birth: Akure, Ondo State, Nigeria
- Family: Second of three children; father is a professor, mother is an educator.
- Education:
- First Class degree in Media and Theatre Arts from Ekiti State University at age 19.
- Master’s degree in Marketing Communications from Pan-Atlantic University (2021).
- Career Highlights:
- Won the National Prize for Best Student Director at NUTAF at age 19.
- Gained popularity for social media content, particularly humorous videos applying lip gloss.
- Known as “Lip-gloss Boy” or “Beauty Boy” for his unique style and social media persona.
- Social Media Influence:
- Over 2.6 million Instagram followers (as of January 2025).
- Notable Roles and Achievements:
- Brand ambassador for Crocs Nigeria.
- Appointed as an EU-Africa Ambassador.
- Featured in Paper Magazine for redefining beauty standards in Nigeria.
- Advocacy:
- Promotes self-expression, diversity, and confidence through his platforms.
- Challenges traditional beauty norms and encourages acceptance of diverse identities.
- Family Background:
- Elder brother, Inioluwa, is a lawyer and fitness expert.
- Younger brother, Imioluwa, is a social media manager and marketer.
- Nicknames: “Lip-gloss Boy,” “Beauty Boy.”
- Key Traits: Charismatic, humorous, and a strong advocate for authenticity and inclusion.
Career Beginnings
Enioluwa’s journey to prominence began during his university days when he displayed a natural talent for storytelling and performance. At just 19, he won the National Prize for Best Student Director at the Nigerian Universities Theatre Arts Festival (NUTAF). This achievement marked the start of his journey into the world of media, creativity, and entertainment.
Rise to Fame
Enioluwa became a household name through his unique and relatable social media content. He gained widespread recognition for creating short, engaging videos where he humorously applied lip gloss while sharing witty takes on everyday experiences, particularly life in Nigeria. His signature style and authenticity earned him the nickname “Lip-gloss Boy”, and he quickly became a symbol of self-expression and confidence.
Social Media Influence
As of January 2025, Enioluwa boasts a massive following on Instagram, with over 2.6 million followers. His content resonates with audiences due to its blend of humor, relatability, and boldness. Beyond entertainment, he uses his platform to promote important values such as individuality, self-love, and embracing one’s identity.
Brand Collaborations and Ambassadorships
Enioluwa’s growing influence has attracted partnerships with prominent brands. He currently serves as a brand ambassador for Crocs Nigeria, where he helps promote fashion that embraces individuality and creativity. Additionally, his global reach and advocacy earned him a role as an EU-Africa Ambassador, further cementing his position as a bridge between cultures and a voice for young Africans.
Personal Life
Enioluwa is the second of three children in his family. His elder brother, Inioluwa, is a lawyer and fitness enthusiast, while his younger brother, Imioluwa, works in social media management and marketing. Enioluwa shares a close bond with his family, and they have been a consistent source of support throughout his career.
Advocacy and Representation
Beyond entertainment, Enioluwa is a strong advocate for self-expression and diversity. He challenges societal norms, particularly in the areas of gender and beauty, encouraging others to embrace their true selves. His contributions have been recognized internationally, with features in publications such as Paper Magazine, where he was celebrated for redefining beauty standards in Nigeria.
Conclusion
Enioluwa Adeoluwa’s journey is a testament to the power of authenticity and resilience. From his humble beginnings in Akure to becoming a celebrated media personality, he has inspired millions to embrace their individuality and pursue their passions fearlessly. His influence continues to grow, making him a trailblazer in modern Nigerian culture.
FAQs

1. What are Enioluwa Adeoluwa’s educational achievements?
Enioluwa holds a First Class degree in Media and Theatre Arts from Ekiti State University and a Master’s degree in Marketing Communications from Pan-Atlantic University.
2. Why is Enioluwa called “Lip-gloss Boy”?
He earned this nickname from his popular videos where he applies lip gloss while humorously addressing everyday topics, promoting confidence and self-expression.
3. What are Enioluwa’s notable collaborations?
Enioluwa is a brand ambassador for Crocs Nigeria and serves as an EU-Africa Ambassador, reflecting his global influence and dedication to fostering cultural connections.
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